Pursuant to art. 13 of EU Regulation 2016/679 of 27 April 2016 concerning the protection of individuals with regard to the processing of personal data (hereinafter, the "Regulation"), this Policy will explain how these data are collected, for what purposes and what are your rights. This document is an integral part of the information on the processing of personal data, available at the following link:
WHAT ARE COOKIES?
Cookies are small text files that the sites visited by the user send directly to their terminal (usually the browser), where they are stored before being re-transmitted to the same sites at the next visit by the same user (so-called first-party cookies). While browsing a site, the user can also receive cookies from different sites or web servers on their terminal (so-called third-party cookies); this happens because on the visited website there may be elements such as, for example, images, maps, sounds, specific links to web pages of other domains that reside on servers other than the one on which the requested page is located. In other words, they are cookies that are set by a website other than the one you are currently visiting.
Cookies may have a duration limited to a single browsing session on the browser (so-called session cookies), and in this case they are automatically deactivated when the user closes the browser; or they may have a predetermined expiry date and, in this case, they will remain stored and active on your hard disk until that expiration date, continuing to collect information during different browsing sessions on the browser (so-called permanent cookies).
Cookies are used for various functions. Some are necessary to allow you to browse the Site and take advantage of its functions (so-called technical cookies). Others are used to obtain statistical information, in aggregate or not, on the number of users who access the Site and how the Site is used (so-called monitoring or analytics cookies). Finally, others are used to trace your consumer profile and display advertisements on the Site that may be of interest to you, as they are consistent with your tastes and consumption habits (so-called profiling cookies).
To learn more about these different categories of cookies, continue reading this information. Find out how they work and what they are for, and freely choose whether to consent to their use or prevent it.
FIRST PARTY COOKIES
The Site uses the following types of first-party technical cookies, for whose installation no consent is required by the user but for which MASERATI is obliged to provide adequate information:
- Navigation or session cookies: essential to allow the user to move normally within our Site and to properly use the related services; not being stored on the user's computer, they disappear when the browser is closed;
- "Functionality cookies: solely aimed at improving and speeding up navigation on the Site, by storing certain choices made by the user (such as language preferences).
Pursuant to the regulations in force, the use of technical cookies and the carrying out of the processing related to them does not require the prior consent by the user.
In any case, the possibility remains for the latter to prevent the installation of technical cookies at any time through the settings of their browser, in the knowledge that such a choice could complicate, slow down and sometimes block navigation on the Site.
MASERATI acts as data controller exclusively with reference to the first party cookies installed on the Site.
THIRD PARTY COOKIES
It is possible that while a user is browsing our Site, some cookies may be stored on their device that are not directly controlled and managed by MASERATI This happens, for example, when the user visits a page that includes the contents of a third party website.
In this regard, it should be noted that MASERATI has no role in the processing of data deriving from this type of cookies, being, in this case, a simple technical intermediary.
Third-party profiling cookies are used to display personalised advertisements on the Site and on other websites and their operation is based on the browsing activities of each user. This type of cookies could also be used by third parties to show their products and services on the Site.
The Site also uses some types of third-party analytical cookies through which the following information is collected, by way of example but not limited to:
- number of visitors, page views and navigation within the Site;
- effectiveness of acquisition campaigns based on the source of web traffic;
- details on products displayed and possibly downloaded on the Site.
If users do not wish to receive third-party cookies on their terminal equipment, they may at any time, via the links below, or via the selection/deselection options in the "Customise" area of the cookie banner (accessible at any time via the "Modify your consent" button below) exclude their receipt.
The following table shows all the cookies present on the Site, with the evidence of their specific characteristics and, in the case of third-party cookies, links to the respective privacy policies so that you can consciously decide whether to consent to their use and which cookies block or delete, if any.
COOKIE MANAGEMENT AND CONSENT
On your first visit to the Site, you may (i) accept all cookies by clicking on the "Accept All" button; (ii) give no consent and continue with the default settings, which only include the use of technical cookies necessary for the operation of the Site, by clicking on the "Close and Continue (necessary only)" button or (iii) select in a granular manner only certain purposes or third parties, by clicking on "Customise", interacting with the cookie banner that is shown on your first visit.
However, as most browsers are programmed to accept cookies automatically, you may choose not to receive them by accessing your browser settings and disabling their use, following the procedures described at the following links:
For more information on cookies, you can connect to the website www.youronlinechoices.com (limited to the services registered by this platform), to obtain information on how to delete or manage cookies based on the browser used and how to set the preferences for the use of those of third parts. www.youronlinechoices.eu/it/
Your Online Choices is an Internet site managed by the non-profit association European Interactive Digital Advertising Alliance (EDAA), the Italian version of which can be reached at www.youronlinechoices.eu/it/, which provides information on behavioural advertising based on profiling cookies (http://www.youronlinechoices.com/it/a-proposito) and allows Internet users to easily oppose (opt-out) the installation of the main profiling cookies installed by advertisers and used on Internet sites (http://www.youronlinechoices.com/it/le-tue-scelte). Before using this tool, we advise you to carefully read the general conditions of service of the Your Online Choices website (http://www.youronlinechoices.com/it/condizioni-generali-di-servizio), frequently asked questions (FAQ) (http://www.youronlinechoices.com/it/faqs) and the user guide (http://www.youronlinechoices.com/it/help).
To disable analytical cookies and to prevent Google Analytics from collecting data about your browsing, you can download the browser add-on component for disabling Google Analytics: https://tools.google.com/dlpage/gaoptout.
We will retain user preferences about cookies thanks to a special technical cookie with the characteristics specified in the table above.
METHODS OF PROCESSING AND TIME OF DATA RETENTION
As highlighted in the premise of this statement, MASERATI collects and processes some of your personal data through the cookies it conveys directly on the Site (first-party cookies). MASERATI acts as data controller, in accordance with the provisions of the Regulation. MASERATI will process your data only with electronic tools, in a totally automated way and without human intermediation. Therefore, the employees and collaborators of MASERATI will never access the content of your personal data obtained through cookies, which means that they will never be able to access and / or have direct personal identification information (IPI).
Some of the employees and collaborators of MASERATI, appointed by us as data processors, may carry out maintenance interventions on the computer systems that host your data, without being able to access their actual content. Personal data may be stored on servers managed by third parties (e.g. computer systems suppliers) or may be managed by individuals specializing in online advertising, acting as external data processors on the basis of a specific appointment in writing by the Company. MASERATI informs you that, in compliance with the conditions and guarantees established by the Regulation, your data may be transferred to countries not belonging to the European Economic Area, which may not offer a level of privacy and personal data protection comparable to that guaranteed by the Italian and European laws on privacy, but as data controller MASERATI will take the security of the data into consideration, therefore it will proceed in the management of such transfers with all due precautions and guarantees. Your personal data will not be communicated to third-party data controllers nor will they be disclosed.
The personal data of the Site users will be stored for the time strictly necessary to carry out the primary purposes described in this statement, or in any case for the time necessary to protect the rights and interests of both Users and MASERATI.
- By sending a registered letter to the registered office in Viale Ciro Menotti, 322 - 41121 Modena
- By sending an e-mail message to the address ____________________________
In addition, users have the right to obtain:
- access, updating, rectification or, where interested, integration of the data;
- the cancellation, transformation into anonymous form or blocking of data processed unlawfully, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed;
- the attestation that the operations referred to in letters a) and b) have been brought to the attention, also with regard to their content, of those to whom the data have been communicated or disseminated, except in the event that such compliance proves impossible or involves a manifestly disproportionate use of resources with respect to the protected right.
- if the treatment is based on their consent;
- (where applicable) the right to data portability (right to receive all personal data concerning them in a structured, commonly used and self-readable format), the right to restrict the processing of personal data and the right to cancellation ("Right to Oblivion");
- the right to oppose:
- in whole or in part, for legitimate reasons to the processing of personal data, even if pertinent for collection purposes;
- in whole or in part, to the processing of personal data for the purpose of sending advertising materials or direct selling or for carrying out market research or commercial communication.
- If they believe that the treatment which concerns them violates the regulation, the right to complain to a supervisory authority (in the Member State where they usually reside, in the one where they work or in the one where the alleged violation occurred). The Italian supervisory authority is the Data Protection Authority (Garante per la protezione dei dati personali), with headquarters in Piazza Venezia 11 - 00187 Rome. (http://www.garanteprivacy.it/).